{"title":"Avant Magazine","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAVANT is an independent publication founded by Eric Maggiori in Paris, sitting at the crossroads of a book and a revue. Across 196 pages per issue, AVANT celebrates the history of vintage clothing through a modern lens — exploring how garments shape culture, identity, and society.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEach issue takes a single theme and unpacks it with depth and care: from American workwear and military clothing to French vintage and Western heritage. Through original research, expert interviews, and thoughtful storytelling, AVANT reveals how vintage style continues to influence contemporary fashion while spotlighting craftsmanship, lifestyle, and tradition. Its covers are strikingly hand-painted or illustrated, making every edition a collectible work of art.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAVANT is not just a magazine — it is a reference for enthusiasts of vintage, heritage, and the cultural history behind the clothes we wear.\u003c\/p\u003e","products":[{"product_id":"avant-magazine-issue-1-an-anthology-of-american-workwear","title":"Avant Magazine Issue 1 - An Anthology Of American Workwear","description":"\u003cp data-start=\"97\" data-end=\"456\"\u003e\u003cstrong data-start=\"97\" data-end=\"132\"\u003eAvant Magazine – Workwear Issue\u003c\/strong\u003e explores the origins of \u003cstrong data-start=\"157\" data-end=\"210\"\u003eAmerican workwear during the California Gold Rush\u003c\/strong\u003e, revealing how practical garments shaped the identity of the frontier and laid the foundations of modern workwear. Through historical insight and storytelling, this issue traces the evolution of garments that continue to influence style today.\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"829\"\u003eFeaturing \u003cstrong data-start=\"468\" data-end=\"494\"\u003ein-depth conversations\u003c\/strong\u003e with key figures such as denim archeologist Brit Eaton and Rin Tanaka, founder of The Inspiration Show, the magazine offers a unique perspective on vintage culture. It also dives into the world of \u003cstrong data-start=\"692\" data-end=\"709\"\u003edenim hunting\u003c\/strong\u003e, with collectors Bryan Kahtava and Melody Kahtava sharing their passion for rare and historically significant pieces.\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"1264\"\u003eThis issue uncovers the story of \u003cstrong data-start=\"864\" data-end=\"917\"\u003eJacob Davis and the invention of the copper rivet\u003c\/strong\u003e, alongside a visit to \u003cstrong data-start=\"940\" data-end=\"971\"\u003eUnited Costume in Hollywood\u003c\/strong\u003e, preserving authentic garments for film. From a \u003cstrong data-start=\"1020\" data-end=\"1069\"\u003epractical guide to identifying vintage labels\u003c\/strong\u003e to an exploration of Japan’s deep admiration for American workwear, Avant Magazine delivers a refined blend of \u003cstrong data-start=\"1181\" data-end=\"1224\"\u003eheritage, culture, and expert knowledge\u003c\/strong\u003e for enthusiasts and collectors alike.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933115478354,"sku":"AM-AMWORK-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-an-antology-of-american-workwear-cover.jpg?v=1775726486"},{"product_id":"avant-magazine-issue-4-an-anthology-of-american-workwear-2","title":"Avant Magazine Issue 4 - An Anthology Of American Workwear 2","description":"\u003cp data-start=\"79\" data-end=\"458\"\u003e\u003cstrong data-start=\"79\" data-end=\"121\"\u003eAvant Magazine – Workwear Issue Vol. 2\u003c\/strong\u003e takes a deeper exploration into the world of \u003cstrong data-start=\"167\" data-end=\"200\"\u003ecollectible American workwear\u003c\/strong\u003e, uncovering the rare details and stories that only true enthusiasts recognize. This issue reveals lesser-known chapters such as \u003cstrong data-start=\"329\" data-end=\"373\"\u003eChinese immigration during the Gold Rush\u003c\/strong\u003e, offering a broader perspective on the cultural foundations behind these garments.\u003c\/p\u003e\n\u003cp data-start=\"460\" data-end=\"773\"\u003eAt its core, the magazine dives into iconic pieces and their history, including the \u003cstrong data-start=\"544\" data-end=\"588\"\u003ediscovery of rare Levi’s jeans from 1880\u003c\/strong\u003e found in a California mine. It also decodes key \u003cstrong data-start=\"637\" data-end=\"658\"\u003ecollector details\u003c\/strong\u003e—from chinstraps to vent holes—providing insight into the subtle elements that define authentic vintage workwear.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"1184\"\u003eFeaturing \u003cstrong data-start=\"785\" data-end=\"808\"\u003ein-depth interviews\u003c\/strong\u003e with renowned figures such as Levi’s historian Lynn Downey, Rin Tanaka, Larry McKaughan, Akira Tsuchida, and Michael Harris, this issue blends expert knowledge with storytelling. Completed with an \u003cstrong data-start=\"1006\" data-end=\"1070\"\u003eexclusive cover artwork, \u003cem data-start=\"1033\" data-end=\"1052\"\u003eThree Horse Power\u003c\/em\u003e by Greg Newbold\u003c\/strong\u003e, Avant Magazine delivers a refined mix of \u003cstrong data-start=\"1113\" data-end=\"1155\"\u003ehistory, rarity, and collector culture\u003c\/strong\u003e for dedicated enthusiasts.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933139202386,"sku":"AM-AMWORK2-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-an-antology-of-american-workwear-part-2-cover.jpg?v=1775726392"},{"product_id":"avant-magazine-issue-2-an-anthology-of-american-militaria","title":"Avant Magazine Issue 2 - An Anthology Of American Militaria","description":"\u003cp data-start=\"73\" data-end=\"483\"\u003e\u003cstrong data-start=\"73\" data-end=\"136\"\u003eAvant Magazine – American Military Clothing Special Edition\u003c\/strong\u003e explores the \u003cstrong data-start=\"150\" data-end=\"195\"\u003evisual language of U.S. military garments\u003c\/strong\u003e, from blue-denim uniforms to painted A-2 jackets, and how these iconic pieces have shaped \u003cstrong data-start=\"286\" data-end=\"305\"\u003emodern menswear\u003c\/strong\u003e. This issue offers a deep dive into the evolution of military clothing throughout the \u003cstrong data-start=\"392\" data-end=\"426\"\u003eGreat Wars of the 20th century\u003c\/strong\u003e, highlighting both design and historical significance.\u003c\/p\u003e\n\u003cp data-start=\"485\" data-end=\"836\"\u003eFeaturing \u003cstrong data-start=\"495\" data-end=\"518\"\u003ecollector knowledge\u003c\/strong\u003e, readers can learn how to \u003cstrong data-start=\"545\" data-end=\"587\"\u003edecode labels and identify key details\u003c\/strong\u003e, while gaining insight into the \u003cstrong data-start=\"620\" data-end=\"668\"\u003eimpact of social media on the vintage market\u003c\/strong\u003e, with perspectives from eight experts. The edition also addresses \u003cstrong data-start=\"735\" data-end=\"785\"\u003eethical considerations in militaria collecting\u003c\/strong\u003e, providing guidance for responsible enthusiasts.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"1136\"\u003eHighlights include a coverage of the \u003cstrong data-start=\"875\" data-end=\"915\"\u003eWest Coast collectors show in Pomona\u003c\/strong\u003e, a key event for militaria fans. Blending \u003cstrong data-start=\"958\" data-end=\"1008\"\u003ehistory, expert insight, and collector culture\u003c\/strong\u003e, this issue is essential for anyone passionate about \u003cstrong data-start=\"1062\" data-end=\"1133\"\u003evintage military garments and their influence on contemporary style\u003c\/strong\u003e.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933147754834,"sku":"AM-AMMIL-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-an-antology-of-american-militaria-cover.jpg?v=1775726363"},{"product_id":"avant-magazine-issue-3-an-anthology-of-french-workwear","title":"Avant Magazine Issue 3 - An Anthology Of French Workwear","description":"\u003cp data-start=\"73\" data-end=\"456\"\u003e\u003cstrong data-start=\"73\" data-end=\"125\"\u003eAvant Magazine – French Workwear Special Edition\u003c\/strong\u003e explores the \u003cstrong data-start=\"139\" data-end=\"175\"\u003erich heritage of French workwear\u003c\/strong\u003e, garments once worn in mines, fields, and workshops, now prized by collectors around the world. Through this issue, readers can experience \u003cstrong data-start=\"315\" data-end=\"347\"\u003e19th and 20th century France\u003c\/strong\u003e through the lives of workers, farmers, and peasants, revealing how clothing shaped daily life and culture.\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"806\"\u003eFeaturing insights from key voices such as \u003cstrong data-start=\"501\" data-end=\"588\"\u003eTom Gruat, Denis Bruna (Musée des Arts décoratifs, Paris), and Frédéric Marc Marion\u003c\/strong\u003e, the magazine delves into the craftsmanship and design of French workwear. The issue also examines the \u003cstrong data-start=\"692\" data-end=\"735\"\u003erecent boom of French workwear in Japan\u003c\/strong\u003e, with perspectives from six Japanese experts on its enduring appeal.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"1195\"\u003eHighlights include a visit to \u003cstrong data-start=\"838\" data-end=\"866\"\u003eEuro-Costumes near Paris\u003c\/strong\u003e, one of the largest archives of antique garments, and \u003cstrong data-start=\"921\" data-end=\"959\"\u003epractical knowledge for collectors\u003c\/strong\u003e—from moleskin and indigo linen to spotting authentic animal buttons on French hunting jackets. Blending \u003cstrong data-start=\"1064\" data-end=\"1116\"\u003eheritage, expert insight, and practical guidance\u003c\/strong\u003e, this edition is essential for enthusiasts of vintage and European workwear.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933156897106,"sku":"AM-FREWORK-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-an-antology-of-french-workwear-cover.jpg?v=1775726727"},{"product_id":"avant-magazine-issue-6-stifiel-the-american-blue-dream","title":"Avant Magazine Issue 6 - Stifiel, The American Blue Dream","description":"\u003cp data-start=\"73\" data-end=\"435\"\u003e\u003cstrong data-start=\"73\" data-end=\"116\"\u003eAvant Magazine – Stifel Special Edition\u003c\/strong\u003e is the first publication dedicated to \u003cstrong data-start=\"155\" data-end=\"165\"\u003eStifel\u003c\/strong\u003e, the legendary American manufacturer of \u003cstrong data-start=\"206\" data-end=\"235\"\u003ecalico and Wabash fabrics\u003c\/strong\u003e, often considered the \u003cstrong data-start=\"258\" data-end=\"292\"\u003eholy grail of vintage workwear\u003c\/strong\u003e. This issue explores the origins of the brand and the story behind its iconic boot logo, a symbol deeply rooted in American textile history.\u003c\/p\u003e\n\u003cp data-start=\"437\" data-end=\"675\"\u003eThrough a detailed approach, the magazine unpacks the \u003cstrong data-start=\"491\" data-end=\"530\"\u003ecomplex production of Wabash fabric\u003c\/strong\u003e, from indigo dyeing to its distinctive printing process, revealing the craftsmanship behind one of the most recognizable textiles in workwear.\u003c\/p\u003e\n\u003cp data-start=\"677\" data-end=\"999\"\u003eThe issue also examines why \u003cstrong data-start=\"705\" data-end=\"773\"\u003eStifel garments have become exceptionally rare and highly valued\u003c\/strong\u003e, offering insight into their enduring appeal among collectors. Blending \u003cstrong data-start=\"846\" data-end=\"895\"\u003ehistory, craftsmanship, and collector culture\u003c\/strong\u003e, this edition stands as an essential piece for enthusiasts of vintage and American workwear heritage.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933162697042,"sku":"AM-STIFIEL-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-stifiel-the-american-blue-dream-cover.jpg?v=1775726582"},{"product_id":"avant-magazine-issue-7-the-voices-behind-vintage-clothing","title":"Avant Magazine Issue 7 - The Voices Behind Vintage Clothing","description":"\u003cp data-start=\"79\" data-end=\"438\"\u003e\u003cstrong data-start=\"79\" data-end=\"134\"\u003eAvant Magazine – The Voices Behind Vintage Clothing\u003c\/strong\u003e is a special edition dedicated to the people who shape and preserve the world of \u003cstrong data-start=\"216\" data-end=\"236\"\u003evintage clothing\u003c\/strong\u003e. Through a carefully curated selection of over \u003cstrong data-start=\"284\" data-end=\"311\"\u003e50 exclusive interviews\u003c\/strong\u003e, this issue brings together collectors, dealers, historians, designers, and lifelong enthusiasts who keep the culture alive.\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"810\"\u003eAt its core, the magazine explores the \u003cstrong data-start=\"479\" data-end=\"507\"\u003epersonal side of vintage\u003c\/strong\u003e, sharing stories about the thrill of the hunt, the emotional connection to garments, and the role of clothing in shaping identity and craftsmanship. Voices from across the globe—from \u003cstrong data-start=\"691\" data-end=\"735\"\u003erural France to the backstreets of Tokyo\u003c\/strong\u003e—offer a unique and intimate perspective on the community behind vintage.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1097\"\u003eCompleted with an \u003cstrong data-start=\"830\" data-end=\"889\"\u003eexclusive cover artwork by Western artist Mark Maggiori\u003c\/strong\u003e, this special edition stands as a tribute to the passion, knowledge, and dedication that define the world of vintage, blending \u003cstrong data-start=\"1017\" data-end=\"1066\"\u003eculture, storytelling, and global perspective\u003c\/strong\u003e into a singular publication.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52933170954578,"sku":"AM-VINTCLOTH-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-the-voices-behind-vintage-clothing-cover.jpg?v=1775726805"},{"product_id":"avant-magazine-issue-5-an-anthology-of-western-wear","title":"Avant Magazine Issue 5 - An Anthology of Western Wear","description":"\u003cp data-start=\"159\" data-end=\"586\"\u003e\u003cstrong data-start=\"159\" data-end=\"193\"\u003eAvant Magazine – Western Issue\u003c\/strong\u003e explores the rich heritage and enduring influence of the American West, tracing the origins of the \u003cstrong data-start=\"293\" data-end=\"311\"\u003ecowboy culture\u003c\/strong\u003e and the early cattlemen who shaped its identity. Through a thoughtful blend of history and storytelling, the magazine examines how \u003cstrong data-start=\"443\" data-end=\"484\"\u003eartists, photographers, and Hollywood\u003c\/strong\u003e transformed the cowboy into a global icon, elevating Western style into a timeless cultural symbol.\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"1072\"\u003eThis issue delves into the evolution of \u003cstrong data-start=\"628\" data-end=\"648\"\u003eWestern clothing\u003c\/strong\u003e, focusing on iconic garments such as the \u003cstrong data-start=\"690\" data-end=\"737\"\u003eWestern shirt and the legendary Stetson hat\u003c\/strong\u003e, while highlighting their lasting impact on contemporary style. Featuring \u003cstrong data-start=\"812\" data-end=\"838\"\u003ein-depth conversations\u003c\/strong\u003e with key figures including Cowboy Phil Rupp, Courtenay De Hoff, Sergio Guardi of Barbanera, and vintage collector Bernie McMahon, the publication offers a unique perspective on the passion and authenticity behind the Western world.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1246\"\u003eBlending \u003cstrong data-start=\"1083\" data-end=\"1124\"\u003eheritage, style, and cultural insight\u003c\/strong\u003e, Avant Magazine presents a refined editorial piece for enthusiasts of vintage, Americana, and modern design influences.\u003c\/p\u003e","brand":"AVANT MAGAZINE","offers":[{"title":"Default Title","offer_id":52961302085970,"sku":"AM-WESTWEAR-MAG","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2941\/6840\/files\/avant-magazine-an-antology-of-vintage-western-wear-cover.jpg?v=1775726880"}],"url":"https:\/\/redcastheritage.com\/collections\/avant-magazine.oembed","provider":"Redcast Heritage Co.","version":"1.0","type":"link"}