Black Friday is around the corner and we know that many people are impatiently waiting for this day to make purchases with the highest discounts of the year and even to take the opportunity to buy gifts at a good price. We would be dishonest if we were to say that we never consume on Black Friday, but we are choosing to do so with greater ethical awareness and we want to share it with you. We would also like to share several tips on how to avoid being cheated.
It’s easy to get carried away by Black Friday fever because we all like offers and discounts. But this could also induce us to make impulsive buys, spend a lot of money and then regret it, as well as falling into the trap of a false website.
However, you can avoid this by following some very simple rules (and by trying not to break them). Here you have 8 tips that will allow you to purchase in a more intelligent way while keeping everything under control this Black Friday:
1. Define a Real Budget
If you plan ahead of time for the total amount of money you can spend during this Black Friday, it will all run smoothly. Your budget for Black Friday should be like “that red line you mustn’t cross”. When we’re talking about money, every euro makes a difference.
2. Make your Wish List before the day
Planning your must-haves for Black Friday does not mean wasting your time. Think of your favourite brands and products and add them to your list. Drawing up this list will make you think twice about what you want to buy, allowing you to keep hold of those spontaneous impulses to buy things you might regret later.
3. Research the Regular Price of the items you wish to buy
Many shops hike their prices over and above the regular price in the weeks running up to Black Friday so that, when the real day arrives, they can promote a substantial drop while barely reducing the original price.
4. On the hunt for Gifts
Because we can find offers on almost every kind of product on Black Friday, it is a smart idea to think of upcoming gifts. Perhaps your brother’s birthday is around the corner? Or your own and you want to buy something for yourself? Or maybe this is a good time to get some Christmas shopping in? Black Friday is the perfect opportunity to buy those gifts ahead of time and save a bit of money.
5. Avoid Fraudulent Online stores
Unfortunately fraudsters also make the most of Black Friday buying fever every year by creating false online shops and swindling their victims. False shops usually don’t have a contact email or public reviews and offer sky-high discounts. Often they also provide only one payment method.
6. Invest in quality pieces
This is your chance to buy products you’ll treasure, if not forever, then for a long time. To approach Black Friday with a more conscious focus means tracking down quality products, putting quality before quantity and gifting yourself something special. Buy less, buy better.
7. Make sure that the Returns conditions won’t change during Black Friday
Make your purchases in shops that allow you to return their products if you’re not satisfied. Read the purchase conditions closely, always but especially during the Black Friday period. There are many shops that exclude the possibility of returning their products if you’ve bought them with the Black Friday discount. Your purchase might turn out to be quite expensive…
8. Support responsible companies
Our impact as consumers is the result of supporting certain companies. Do a bit of research and buy brands that support issues that matter to you, or brands that try to be socially and environmentally responsible. Buying products with a purpose raises the significance of your purchase.
A good example are brands such as Samurai Jeans
and their Organic Cotton Project through which the brand has committed to growing their own cotton in Japan in a way that is respectful of the Earth and of people (pesticide-free) while at the same time providing jobs for the disabled.
Keep our tips in mind this Black Friday to buy in a more responsible and surprise-free way. We hope they help you! And if you think of any other tips, please do not hesitate to share them in the comments below 👇