As you can tell from its name with such an American influence, this brand is the very first clothing label out of Japan for the American market. In 1965 when the U.S. Army properly intervened in the Vietnam War, Toyo Enterprises, the creator of Sugar Cane, was established for those involved with U.S. military bases in Japan. At that time, the company was a supplier for American soldiers in Japan and in charge of whole distribution for military surplus throughout Japan. When the Vietnam War ended in 1975, the company made a fresh start as an apparel maker for domestic market and that’s when the brand name “Sugar Cane” was given by the officer who was stationed at the Army base.
Although Sugar Cane was born in Japan, its spirit and creation are true to proper American manner from the experience learned at the Army base. By mainly utilizing the denim materials, the ultimate American style symbol, the label has been manufacturing true workwear since 1975. Sugar Cane combines traditional dyeing techniques and styling with innovation and creativity in textile development. Their jeans represent the higher end of Japanese selvedge denim.