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Avant Magazine

AVANT is an independent publication founded by Eric Maggiori in Paris, sitting at the crossroads of a book and a revue. Across 196 pages per issue, AVANT celebrates the history of vintage clothing through a modern lens — exploring how garments shape culture, identity, and society. Each issue takes a single theme and unpacks it with depth and care: from American workwear and military clothing to French vintage and Western heritage. Through original research, expert interviews, and thoughtful storytelling, AVANT reveals how vintage style continues to influence contemporary fashion while spotlighting craftsmanship, lifestyle, and tradition. Its covers are strikingly hand-painted or illustrated, making every edition a collectible work of art. AVANT is not just a magazine — it is a reference for enthusiasts of vintage, heritage, and the cultural history behind the clothes we wear.

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Japanese denim takumi

History of japanese denim

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Our denim types

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Redcast Heritage how we measure jeans knee

How we measure

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how to wash your raw denim

How to soak and wash your Denim

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Redcast x Momotaro collab selvedge denim

Manifiesto

We believe in the importance of heritage and craftsmanship. Our store offers a curated selection of raw Japanese selvedge denim, premium leather goods, and superior-quality apparel for those who appreciate unique, timeless pieces that age in the best possible way.

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