The tale of "Shangri-La" emerges from the 17th Century exploration of Tibet, painting a picture of an enigmatic, unreachable valley steeped in spiritual longing. The brand aptly captures the essence of motorcycle exploration and the pursuit of hidden treasures in its name, embodying the spirit of "Shangri-La."

Embracing their heritage, the founders tirelessly journey, unearthing new adventures and forging connections with kindred spirits. Based in Northern Italy, their unwavering commitment ensures the delivery of products of impeccable quality.

Notably, the brand has carved a niche for itself by crafting some of Europe's most exceptional cowhide and horsehide jackets. This dedicated pursuit, combined with an unrelenting quest for authenticity, positions them as a powerhouse in the realm of fashion.