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Pure Blue Japan

Since its inception, Pure Blue Japan has solidified its status as a cornerstone in Japanese Denim, acclaimed as a master of indigo dyeing. Born from Kenichi Iwaya's denim passion, nurtured in Okayama, the brand emerged in 1997. Iwaya-San's dedication lies in crafting remarkable fabrics with unique, slubby textures and distinct character. Using shuttle looms from Ibara, Okayama, and premium cottons from the United States and India, he has meticulously woven Pure Blue Japan's vision.

Presenting a modern take on the classic jean, Pure Blue Japan captivates denim enthusiasts worldwide with contemporary cuts and distinctive fades. Noteworthy recent achievements encompass the creation of remarkable fabrics like the iconic "super slub" and "nep," along with employing hand-applied natural Tokushima indigo dyes for their remarkable "Aizome" pieces.

pure blue japan 1170 double indigo sashiko regular straight jeans styledpure blue japan 1170 double indigo sashiko regular straight jeans front fit
Pure Blue Japan 1170-1-ID Double Indigo Sashiko Regular Straight Jeans Sale price €320,00
pure blue japan 1170 double indigo sashiko regular straight jeans styled
pure blue japan fine texture corduroy curved pocket shirt camel buttonedpure blue japan fine texture corduroy curved pocket shirt camel unbuttoned
Pure Blue Japan 2230-CA Fine Texture Corduroy Curved Pocket Shirt Camel Sale price €240,00
pure blue japan fine texture corduroy curved pocket shirt camel buttoned
pure blue japan 1170 grey black sashiko regular straight jeans front lookpure blue japan 1170 grey black sashiko regular straight jeans front fit
Pure Blue Japan 1170-1-BK Grey Black Sashiko Regular Straight Jeans Sale price €320,00
pure blue japan 1170 grey black sashiko regular straight jeans front look
pure blue japan 1170 olive sashiko regular straight jeanspure blue japan 1170 olive sashiko regular straight jeans front look
Pure Blue Japan 1170-1-OLV Olive Sashiko Regular Straight Jeans Sale price €320,00
pure blue japan 1170 olive sashiko regular straight jeans
pure blue japan 1170 double indigo sashiko relaxed tapered jeans front lookpure blue japan 1170 double indigo sashiko relaxed tapered jeans front fit
Pure Blue Japan 1170-2-ID Double Indigo Sashiko Relaxed Tapered Jeans Sale price €320,00
pure blue japan 1170 double indigo sashiko relaxed tapered jeans front look
pure blue japan 5409 1 yarn dyed indigo sweatshirt styledpure blue japan 5409 1 yarn dyed indigo sweatshirt back look
Pure Blue Japan 5409-1 Yarn Dyed Indigo Sweatshirt Sale price €240,00
pure blue japan 5409 1 yarn dyed indigo sweatshirt styled
pure blue japan pbe 003 beige core indigo regular straight jeans styledpure blue japan pbe 003 beige core indigo regular straight jeans front
Pure Blue Japan PBE-003 17.5oz "Beige Core Indigo" Regular Straight Jeans Sale price €330,00
pure blue japan pbe 003 beige core indigo regular straight jeans styled
pure blue japan 1170 grey black sashiko relaxed tapered jeanspure blue japan 1170 grey black sashiko relaxed tapered jeans front look
Pure Blue Japan 1170-2-BK Grey Black Sashiko Relaxed Tapered Jeans Sale price €320,00
pure blue japan 1170 grey black sashiko relaxed tapered jeans
Pure Blue Japan 6220-IV Sashiko Type II Jacket Ivory/BeigePure Blue Japan 6220IV Sashiko Type 2 Jacket Ivory Beige buttoned look
Pure Blue Japan 6220-IV Sashiko Type II Jacket Ivory/Beige Sale price €390,00
Pure Blue Japan 6220-IV Sashiko Type II Jacket Ivory/Beige
pure blue japan 1170 olive sashiko relaxed tapered jeans front lookpure blue japan 1170 olive sashiko relaxed tapered jeans front fit
Pure Blue Japan 1170-2-OLV Olive Sashiko Relaxed Tapered Jeans Sale price €320,00
pure blue japan 1170 olive sashiko relaxed tapered jeans front look
Pure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans 100 cottonPure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans front look
Pure Blue Japan 1172-2 14oz Ecru Denim Relaxed Tapered Jeans Sale price €315,00
Pure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans 100 cotton
pure blue japan 6111 double slub 16oz type 2 denim jacketpure blue japan 6111 double slub type 2 denim jacket front fit
Pure Blue Japan 6111 "Double Slub" 16oz Type II Jacket Sale price €420,00
pure blue japan 6111 double slub 16oz type 2 denim jacket
pure blue japan sashiko type 3 jacket double indigo stylepure blue japan sashiko type 3 jacket double indigo back fit
Pure Blue Japan 6118-ID Sashiko Type III Jacket Double Indigo Sale price €390,00
pure blue japan sashiko type 3 jacket double indigo style
pure blue japan slb 013 slub denim slim tapered selvedge jeans fitpure blue japan slb 013 slub denim slim tapered selvedge jeans front
Pure Blue Japan SLB-013 "Slub Denim" 16.5oz Slim Tapered Jeans Sale price €330,00
pure blue japan slb 013 slub denim slim tapered selvedge jeans fit
pure blue japan indigo crewneck tshirt model front fitpure blue japan indigo crewneck tshirt model back fit
Pure Blue Japan LS5011-D Indigo Dyed Long Sleeve T-Shirt Sale price €132,00
pure blue japan indigo crewneck tshirt model front fit
pure blue japan kasuri tshirt indigo slim stylepure blue japan kasuri tshirt indigo slim back fit
Pure Blue Japan KS-5011-SS Kasuri T-shirt Indigo Sale price €120,00
pure blue japan kasuri tshirt indigo slim style
pure blue japan slb 005 slub denim slim straight selvedge jeans fitpure blue japan slb 005 slub denim slim straight selvedge jeans front
Pure Blue Japan SLB-005 "Slub Denim" 16.5oz Slim Straight Jeans Sale price €330,00
pure blue japan slb 005 slub denim slim straight selvedge jeans fit
Pure Blue Japan Cotton Velvet CPO Shirt Navy frontPure Blue Japan Cotton Velvet CPO Shirt Navy model front look
Pure Blue Japan 2224-NV Cotton Velvet CPO Shirt Navy Sale price €350,00
Pure Blue Japan Cotton Velvet CPO Shirt Navy front
pure blue japan kasuri tshirt black slim front fitpure blue japan kasuri tshirt black slim back fit
Pure Blue Japan KS-5011-SS Kasuri T-shirt Black Sale price €120,00
pure blue japan kasuri tshirt black slim front fit
pure blue japan slb 019 slub denim relaxed tapered selvedge jeans fitpure blue japan slb 019 slub denim relaxed tapered selvedge jeans front
Pure Blue Japan SLB-019 "Slub Denim" 16.5oz Relaxed Tapered Jeans Sale price €330,00
pure blue japan slb 019 slub denim relaxed tapered selvedge jeans fit
pure blue japan pale indigo dyed crewneck tshirt frontpure blue japan Indigo Jersey Crew Neck Tshirt Pale Indigo front fit
Pure Blue Japan SS5011-P Pale Indigo Dyed Crewneck T-Shirt Sale price €105,00
pure blue japan pale indigo dyed crewneck tshirt front
pure blue japan sashiko short pants grey black front risepure blue japan sashiko short pants grey black style
Pure Blue Japan 1171-BK Sashiko Short Pants Grey Black Sale price €240,00
pure blue japan sashiko short pants grey black front rise
pure blue japan sashiko short pants olive front fitpure blue japan sashiko short pants olive style
Pure Blue Japan 1171-OLV Sashiko Short Pants Olive Sale price €240,00
pure blue japan sashiko short pants olive front fit
pure blue japan Indigo Jersey Crew Neck Tshirt Midtone Indigo fitpure blue japan Indigo Jersey Crew Neck Tshirt Midtone Indigo back fit
Pure Blue Japan SS5011-M Middle Indigo Dyed Crewneck T-Shirt Sale price €105,00
pure blue japan Indigo Jersey Crew Neck Tshirt Midtone Indigo fit
pure blue japan sashiko short pants double indigo front fitpure blue japan sashiko short pants double indigo model front fit
Pure Blue Japan 1171-ID Sashiko Short Pants Double Indigo Sale price €240,00
pure blue japan sashiko short pants double indigo front fit
Pure Blue Japan Double Slub 16oz Slim Tapered Jeans styledPure Blue Japan Double Slub 16oz Slim Tapered Jeans front
Pure Blue Japan WSB-013 "Double Slub" 16oz Slim Tapered Jeans Sale price €330,00
Pure Blue Japan Double Slub 16oz Slim Tapered Jeans styled
Sold outpure blue japan black tshirt model front fitpure blue japan black tshirt model back fit
Pure Blue Japan LS5011-IDBK Black Indigo Dyed Long Sleeve T-Shirt Sale price €132,00
pure blue japan black tshirt model front fit
Sold outpure blue japan xx 013 slim tapered indigo jeans model front fitpure blue japan xx 013 slim tapered indigo jeans front
Pure Blue Japan 14oz XX-013 Slim Tapered Jeans Sale price €285,00
pure blue japan xx 013 slim tapered indigo jeans model front fit
Sold outPure Blue Japan Relaxed Tapered denim jeans model front fitPure Blue Japan Relaxed Tapered denim jeans front fit
Pure Blue Japan 14oz XX-019 Relaxed Tapered Jeans Sale price €285,00
Pure Blue Japan Relaxed Tapered denim jeans model front fit
Sold outpure blue japan indigo dyed knitted slub jersey raglan tshirtPure Blue Japan 5404 Indigo Dyed Knitted Slub Jersey Raglan Short Sleeve T-shirt
Pure Blue Japan 5404 Indigo Dyed Knitted Slub Jersey Raglan Short Sleeve T-shirt Sale price €140,00
pure blue japan indigo dyed knitted slub jersey raglan tshirt
Sold outpure blue japan greencast tshirt front viewpure blue japan greencast tshirt model front fit
Pure Blue Japan LS5011-GRE Greencast Indigo Dyed Long Sleeve T-Shirt Sale price €132,00
pure blue japan greencast tshirt front view
Sold outPure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt slim fitPure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt back fit
Pure Blue Japan SS5011-BK Black Indigo Dyed Crewneck T-Shirt Sale price €105,00
Pure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt slim fit
Sold outPure Blue Japan Slub Yarn Sweatshirt Indigo frontPure Blue Japan Slub Yarn Sweatshirt Indigo style
Pure Blue Japan 5400-ID Slub Yarn Sweatshirt Indigo Sale price €240,00
Pure Blue Japan Slub Yarn Sweatshirt Indigo front
Sold outpure blue japan 14oz 019 relax tapered olive selvedge jeans front lookpure blue japan 14oz 019 relax tapered olive selvedge jeans front fit
Pure Blue Japan OL-14oz-019 "Olive x White" 14oz Relaxed Tapered Jeans Sale price €330,00
pure blue japan 14oz 019 relax tapered olive selvedge jeans front look
Sold outPure Blue Japan XX 003 Regular Straight Jeans 100 cottonPure Blue Japan XX 003 Regular Straight Jeans model front fit
Pure Blue Japan 14oz XX-003 Regular Straight Jeans Sale price €285,00
Pure Blue Japan XX 003 Regular Straight Jeans 100 cotton
Sold outPure blue japan indigo dyed crewneck tshirt front viewPure blue japan indigo dyed crewneck tshirt model front fit
Pure Blue Japan SS5011 Indigo Dyed Crewneck T-Shirt Sale price €105,00
Pure blue japan indigo dyed crewneck tshirt front view
Sold outPure Blue Japan Kasuri Chambray Regular Shirt Indigo styledPure Blue Japan Kasuri Chambray Regular Shirt Indigo cuff
Pure Blue Japan 2223-ID Kasuri Chambray Regular Shirt Indigo Sale price €225,00
Pure Blue Japan Kasuri Chambray Regular Shirt Indigo styled