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Pure Blue Japan

Since its inception, Pure Blue Japan has solidified its status as a cornerstone in Japanese Denim, acclaimed as a master of indigo dyeing. Born from Kenichi Iwaya's denim passion, nurtured in Okayama, the brand emerged in 1997. Iwaya-San's dedication lies in crafting remarkable fabrics with unique, slubby textures and distinct character. Using shuttle looms from Ibara, Okayama, and premium cottons from the United States and India, he has meticulously woven Pure Blue Japan's vision.

Presenting a modern take on the classic jean, Pure Blue Japan captivates denim enthusiasts worldwide with contemporary cuts and distinctive fades. Noteworthy recent achievements encompass the creation of remarkable fabrics like the iconic "super slub" and "nep," along with employing hand-applied natural Tokushima indigo dyes for their remarkable "Aizome" pieces.

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Pure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt slim fitPure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt back fit
Pure Blue Japan SS5011-BK Black Indigo Dyed Crewneck T-Shirt Sale price €120,00
Pure Blue Japan SS5011 Black Indigo Dyed Crewneck TShirt slim fit
Pure Blue Japan AI-13.5oz-019 13.5oz "Aizome Natural Indigo" Relaxed Tapered Jeans Sale price €440,00
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Pure Blue Japan XX-003-IDBK 14oz Indigo x Black Regular Straight Jeans Sale price €320,00
Pure Blue Japan 1178-ID Indigo x Black Sashiko Regular Straight Jeans Sale price €285,00
pure blue japan black tshirt model front fitpure blue japan black tshirt model back fit
Pure Blue Japan LS5011-IDBK Black Indigo Dyed Long Sleeve T-Shirt Sale price €140,00
pure blue japan black tshirt model front fit
Pure Blue Japan 1175ID Duck Canvas Relaxed Tapered Pants Double IndigoPure Blue Japan 1175ID Duck Canvas Relaxed Tapered Double Indigo front fit
Pure Blue Japan 1175-ID 13.5oz Duck Canvas Relaxed Tapered Pants Double Indigo Sale price €285,00
Pure Blue Japan 1175ID Duck Canvas Relaxed Tapered Pants Double Indigo
Pure blue japan indigo dyed crewneck tshirt front viewPure blue japan indigo dyed crewneck tshirt model front fit
Pure Blue Japan SS5011 Indigo Dyed Crewneck T-Shirt Sale price €120,00
Pure blue japan indigo dyed crewneck tshirt front view
Pure Blue Japan Duck Canvas Relaxed Tapered Pants Khaki front lookPure Blue Japan Duck Canvas Relaxed Tapered Pants Khaki front fit
Pure Blue Japan 1175-KH 13.5oz Duck Canvas Relaxed Tapered Pants Khaki Sale price €285,00
Pure Blue Japan Duck Canvas Relaxed Tapered Pants Khaki front look
Pure Blue Japan 6220IV Sashiko Type 2 Jacket Ivory Beige buttoned look
Pure Blue Japan 6220-IV Sashiko Type II Jacket Ivory/Beige Sale price €390,00
pure blue japan 5409 1 yarn dyed indigo sweatshirt styledpure blue japan 5409 1 yarn dyed indigo sweatshirt back look
Pure Blue Japan 5409-1 Yarn Dyed Indigo Sweatshirt Sale price €240,00
pure blue japan 5409 1 yarn dyed indigo sweatshirt styled
pure blue japan 1170 grey black sashiko relaxed tapered jeanspure blue japan 1170 grey black sashiko relaxed tapered jeans front look
Pure Blue Japan 1170-2-BK Grey Black Sashiko Relaxed Tapered Jeans Sale price €320,00
pure blue japan 1170 grey black sashiko relaxed tapered jeans
pure blue japan indigo crewneck tshirt model front fitpure blue japan indigo crewneck tshirt model back fit
Pure Blue Japan LS5011-D Indigo Dyed Long Sleeve T-Shirt Sale price €140,00
pure blue japan indigo crewneck tshirt model front fit
Pure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans 100 cottonPure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans front look
Pure Blue Japan 1172-2 14oz Ecru Denim Relaxed Tapered Jeans Sale price €315,00
Pure Blue Japan 14oz Ecru Denim Relaxed Tapered selvedge Jeans 100 cotton
Pure Blue Japan SP-1179-OLV Sulfur Dyed Herringbone Work Shorts Olive Sale price €240,00
pure blue japan kasuri tshirt indigo slim stylepure blue japan kasuri tshirt indigo slim back fit
Pure Blue Japan KS-5011-SS Kasuri T-shirt Indigo Sale price €120,00
pure blue japan kasuri tshirt indigo slim style
pure blue japan slb 005 slub denim slim straight selvedge jeans fitpure blue japan slb 005 slub denim slim straight selvedge jeans front
Pure Blue Japan SLB-005 "Slub Denim" 16.5oz Slim Straight Jeans Sale price €330,00
pure blue japan slb 005 slub denim slim straight selvedge jeans fit
pure blue japan 1170 grey black sashiko regular straight jeans front lookpure blue japan 1170 grey black sashiko regular straight jeans front fit
Pure Blue Japan 1170-1-BK Grey Black Sashiko Regular Straight Jeans Sale price €320,00
pure blue japan 1170 grey black sashiko regular straight jeans front look
Pure Blue Japan Double Slub 16oz Slim Tapered Jeans styledPure Blue Japan Double Slub 16oz Slim Tapered Jeans front
Pure Blue Japan WSB-013 "Double Slub" 16oz Slim Tapered Jeans Sale price €330,00
Pure Blue Japan Double Slub 16oz Slim Tapered Jeans styled
pure blue japan sashiko short pants grey black front risepure blue japan sashiko short pants grey black style
Pure Blue Japan 1171-BK Sashiko Short Pants Grey Black Sale price €240,00
pure blue japan sashiko short pants grey black front rise
pure blue japan kasuri tshirt black slim front fitpure blue japan kasuri tshirt black slim back fit
Pure Blue Japan KS-5011-SS Kasuri T-shirt Black Sale price €120,00
pure blue japan kasuri tshirt black slim front fit
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