Whitesville

The Whitesville brand is a small and long-defunct sportswear label from the "good old days" in American clothing that was resurrected by Japan's Toyo Enterprise (Buzz Rickson's, Sugar Cane, Sun Surf). The brand was one of the most popular sportswear brands in the U.S. during the '50s, especially for t-shirts and varsity jackets. Still, it went out of business when big corporations appeared but luckily though, in 2007, Toyo bought the license of the name, and now all the brand's line is painstakingly reproduced in Japan.

About our products

History of japanese denim

Our denim types

How we measure

How to soak and wash your Denim

Redcast x Momotaro collab selvedge denim

Manifiesto

We believe in the importance of heritage and craftsmanship. Our store offers a curated selection of raw Japanese selvedge denim, premium leather goods, and superior-quality apparel for those who appreciate unique, timeless pieces that age in the best possible way.

Discover more