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Our blog is your ultimate destination for everything related to Japanese denim, clothing craftsmanship, natural dyeing processes, loopwheel factories, horsehide leather tanning, style guides for heritage and post-heritage looks, exclusive brand interviews, intriguing curiosities, and much more. Dive into our blog to explore the craftsmanship, culture, and stories behind some of the most unique and authentic menswear pieces.

WONDER LOOPER – Extraordinary Knitwear
Discover the story behind the brand, from its beginnings in chainstitch embroidery to its extraordinary heavyweight T-shirts, sweatshirts and experimental Japanese fabrics.
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Whitesville: From American Sportswear to The Bear
From a forgotten 1950s American sportswear label to a Japanese-made classic, discover the story of Whitesville, its iconic T-shirts, and how The Bear introduced the brand to a new generati...
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Guide to 5 Different Types of Premium T-shirts
If you are after your perfect T-shirt, here are 5 types of must-have tees for your wardrobe depending on whether you’re looking for heavier tees to wear this autumn, indigo tees to start your nex...
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