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Our blog is your ultimate destination for everything related to Japanese denim, clothing craftsmanship, natural dyeing processes, loopwheel factories, horsehide leather tanning, style guides for heritage and post-heritage looks, exclusive brand interviews, intriguing curiosities, and much more. Dive into our blog to explore the craftsmanship, culture, and stories behind some of the most unique and authentic menswear pieces.

Best Denim Books: Beginners Edition
We, as denim heads, know that this is a very particular and passionate community. That is why we wanted to make a selection of different denim books that could be of your interest. If you are a b...
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Perfect Lightweight Jeans For Summer
When the summertime arrives and the heat starts to attack, one of the ways to keep it in line is to wear lightweight clothes. But how can we do this when we are Japanese denim lovers? Don’t worry,...
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Denim Brand Spotlight: SAMURAI Jeans
Samurai was the brand that introduced us to Japanese denim many years ago. Its incredible detailing, textures and perfection were the draw that pulled us into this world. Samurai jeans have becom...
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With the arrival of spring we crave wearing more comfortable and relaxed garments, though never losing sight of our beloved selvedge denim, of course. Here is a roundup of the key pieces that we ...
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The Most Common Denim Mistakes
If you’re planning to incorporate denim into your wardrobe, read all about the five denim mistakes some people make, plus easy ways to fix them. Much has been written about not washing raw denim,...
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SOME ENTERTAINMENT FOR THESE DAYS
We want to share with you some entertainment videos for these days related to denim, dyeing and other high-quality Japanese ancestral textile production techniques . We think these kinds of vi...
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How Tender Sunglasses are Made
Tender's sunglasses frames are made from cellulose acetate, derived from cotton pulp. This means that as well as being a natural, biodegradable product, they're hypo-allergenic. A lot of cellulose ...
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